About me

In three words? Curious, precise, thoughtful.

Ciao, Hi, こんにちは, Salut! 👋

I’m a product designer with a mixed European background — born in Italy, shaped by years in the UK, now happily settled in the south of France with my partner, our two children, and our dog. I spent nearly two years traveling in Asia and fell in love with Japan’s sense of craft and attention to detail — something that continues to influence how I design.

At the heart of my practice is problem-solving. I love creating digital products that help people do their best work, with a particular focus on clear UX and human-centered interaction. I often describe my work to my five-year-old as “fixing things that are hard or confusing so they become easy,” and that simplicity means a lot to me. I’m persistent about finding the right solution and motivated by helping people feel confident and supported in the tools they use every day.

What I love most about design is the teamwork that goes into shaping new features — those lively brainstorms where one idea sparks another until something great emerges. And yes, I proudly nerd out over design systems and Jira boards. There’s real joy in seeing order and creativity click together.

The values I live by

Curiosity

“Design is about asking the right questions.” (Paula Scher)

I love diving deep into understanding the why behind every challenge.

Collaboration

“Design is a team sport.” (John Maeda)

The best outcomes happen when everyone feels ownership of the solution.

Integrity

“Good design is honest.” (Dieter Rams)

I believe in clarity, transparency, and intention — both in work and relationships.

Craft

“Details are not details. They make the design.” (Charles Eames)

I care deeply about the small things that make experiences memorable.

Empathy

“People ignore design that ignores people.” (Frank Chimero)

Design has value only when it truly serves someone — empathy keeps that purpose clear.

Pace

“Be quick, but don’t hurry.” (John Wooden)

I believe in moving fast with purpose — experimenting, learning, and adapting — while always putting people and balance first.

Outside of design, I spend my time exploring illustration, experimenting with mixed techniques, and drawing inspiration from children’s books.

My timeline

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  1. Now

    What next?

    Looking for the next adventure! 🚀

  2. 2021

    Joined Apollo.io

    Joined a sales-tech startup in San Francisco and saw their growth from 5,000 to 500K users. Worked as Staff Product Designer on Sales Engagement, Messaging Intelligence, and CRM Enrichment. Managed 4 design squads across US and Europe.

  3. 2019

    The bio-tech phase

    Worked for OneCodex, a US company specialized in microbiome analysis. I designed their check-out process and worked with Ginkgo on a COVID-19 testing platform.

  4. 2016

    Joined Human Made

    Worked with clients like The Times helping them with UI audits, user research and designing new content creation tools.

  5. 2014

    Joined Manifesto

    I ramped up to lead designer in the charity sector, helping companies like Cancer Research UK, Diabetes UK and The Children’s Society with their digital products for fundraising.

  6. 2011

    Started my career in London (UK)

    I started as a Junior Graphic Designer at a creative agency in North London, and later transitioned into UX/UI when I joined a video game e-commerce company called Green Man Gaming.

  7. 2010

    Graduated in Graphic & Multimedia Design

    I worked for months in a print shop and a web design agency while studying at La Sapienza University, in Rome.

Let’s talk

Curious about working together, or just want to say ciao? My inbox is always open, and I’d love to hear from you.

hello@pixelspa.com