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End-to-end product design
From first concept and 0-to-1 exploration through to shipped, refined interfaces.
See the case studyWhat I do
A broad, end-to-end practice.
I’m passionate about helping businesses grow, with a deep focus on users’ needs and design ethics.
I’m a T-shaped designer. My core is product thinking and best-in-class UX/UI for B2B SaaS. Around that, I bring a wide visual toolkit (marketing graphics, typography, iconography, and animation) and the delivery skills I built at award-winning creative agencies in the UK.
Learn more about me.
What I offer
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AI product design
Designing intuitive, trustworthy ways for people to work alongside AI features.
See the case study03
UX research & discovery
Research-led decisions grounded in real user needs and behaviour.
See the case study04
Design systems
Scalable systems that keep teams fast, consistent, and aligned.
See the case study05
Product strategy & vision
Shaping product direction and positioning to unlock adoption.
See the case study06
Design leadership
Leading and mentoring product squads across time zones and disciplines.
What that looks like in practice
Depending on the engagement, this can include:
Competitive analysis
User research & interviews
Discovery workshops
UX flows & information architecture
Design system foundations
Low-fidelity prototypes
High-fidelity prototypes
Brand, iconography & animation
Developer handoff
Ongoing stakeholder check-ins
Ways to work together
Every engagement is scoped to your stage and goals. Here are the shapes it usually takes.
Employee, full or part-time
Open to remote roles worldwide, and hybrid roles in the south of France.
Contract projects
Fixed-scope work, fully embedded with your team for the duration. Typically a one-month design sprint, a three-month 0-to-1 build, or a focused day-rate blitz.
Retainer
Lighter, ongoing design support for teams that aren’t ready for a full-time hire.
Guaranteed daily overlap with ET and PT time zones, so we stay in sync wherever your team sits.
What people say
A few words from people I’ve worked with.
“I’ve never worked with a designer that balanced product thinking and visual craft that well. Going the extra mile is her norm, with intense care from the big picture down to the small details. There’s no reason not to work with her.”
Siyan RenDesign Exec · managed Barbara directly“I’ve consistently been impressed by Barbara’s creativity, thoughtfulness, and proactive approach. She shines in early product discovery, collaborating with product and research partners to shape strong, user-centered direction, and asking the right questions early. A thoughtful teammate whose initiative and positive energy make her an asset to any product team.”
Rob ReinhardtProduct Designer · managed Barbara directlyLet’s talk
Tell me where you are and what you’re trying to build, and I’ll suggest the shape of engagement that fits best. My inbox is always open.